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Loyalty Leader® Sales Training Seminars
Blueprint for Success: How to Develop a Marketing Plan that Works
Many companies offer great products and services but are uncertain about the role marketing plays in the success of their businesses or think a marketing plan must be complex. A successful marketing plan contains clearly defined objectives, realistic goals and measurable results. It must be easy to follow and produce concrete results by improving the profitability of your business.
This step-by-step practical and entertaining workshop will teach you how to create an effective, understandable marketing plan you can really use. Debra J. Schmidt will show you how to take the mystery out of marketing and help you design a plan that will be your company’s blueprint for success.
During this program participants will learn:
- 7 simple steps to developing a great marketing plan
- Cheap and easy market research
- Defining your image
- Determining your target markets
- Identifying one clear-cut objective
- Setting realistic and stretch goals
- Establishing a budget
- Internet marketing
- Measuring the results
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Your Teleseminars on customer service came along in a timely fashion. I’ve wanted to start a “refresher” course on customer service for my team for some time now. Your presentations have served as a catalyst in getting it started. I’ve been able to surround the two teleconferences we’ve experienced with follow-up exercises and meetings to reinforce what has been learned. The response from my creative and administrative support teams has been enthusiastic to say the least. My sincere thanks!
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Fred Moore
Vice President for Client Editorial Services
Coffey Communications, Inc.
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