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Debra J. Schmidt, MS, APR
 Debra J. Schmidt is known as “Loyalty Leader®.” She helps companies boost profits by leading the way to greater customer, employee and brand loyalty.
Debra is an author, consultant, trainer and professional speaker. She is in demand as one of the nation’s top customer loyalty experts -- helping clients keep more customers, retain more employees, get more referrals and sell more products.
As the owner of Loyalty Leader® Inc., Debra provides training, consulting and keynote addresses for Fortune 500 companies, small businesses, professional organizations and trade associations throughout the United States. She has developed customer service standards and delivered training for companies such as Northwestern Mutual, Miller Brewing Company, Wells Fargo, Roundy’s, American Family Insurance, Kohler Co, Lucent Technologies and the Green Bay Packers.
She has a master’s degree and over 25 years of business management and sales experience in a wide range of industries. Debra was nominated for an Emmy award in 1991 and has won six national marketing awards. In addition to her monthly television appearances on Fox News in Milwaukee, Wisconsin, Debra has been a featured guest on radio shows throughout the United States. Her articles have appeared in hundreds of magazines and on-line publications.
Debra is the author of two books: The Extra Mile and 101 Ways to Build Customer Loyalty. She is also a featured author in the following books: Fantastic Customer Service Inside & Out, How You Can Increase Your Sales In Any Economy and Chicken Soup for the Christian Woman’s Soul.
Debra is past president of the National Speakers Association-Wisconsin, an accredited member (APR) of the Public Relations Society of America and past president of the Association for Women In Communications, Inc. She is also an adjunct professor at Marquette University.
Debra's energy and enthusiasm is a reflection of her adventurous spirit. She has ridden her bike 1,700 miles from Canada to Mexico, taught downhill skiing to the blind, hiked the rainforests of Costa Rica, paddled a canoe 125 miles down the Rio Grande River, backpacked 37 miles through the Grand Canyon and skied 55 kilometers in the American Birkebeiner, North America’s largest cross country ski marathon.
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101 Ways to Build
Customer Loyalty |
The Extra Mile |
Fantastic Customer Service
Inside and Out |
Chicken Soup for the
Christian Woman's Soul |
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I wanted to send a quick email to let you know how much I enjoy your Loyalty Leader enewsletter! I work for L&T Health and Fitness, a health promotion services and fitness management company that manages over 50+ corporate, government and hospital based wellness programs across the United States. We refer to our employees as “SERVICE Leaders” and truly understand the value of customer loyalty.
I find most publications way too dry and wordy to hold my attention, therefore, the fresh and creative approach taken by the Loyalty Leader suits me perfectly! I look forward to reading every issue of your newsletter, and find at least one or two things worth forwarding to my co-workers and colleagues of all levels.
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Michelle White
Director of Operations
L & T Health and Fitness
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